Marketing Studies

PPA has wide experience in analysing international electricity markets from the viewpoints of potential private sector companies seeking to explore the opportunities in areas such as:

• developing new generation projects;
• optimising their energy production and purchasing;
• participating in demand side management schemes;
• offering new technological solutions (such as energy storage systems, reactive devices, advanced metering solutions etc.) into established systems and markets; and
• providing outsourcing services to the system and market operators.

PPA’s principal competitive advantage in this area is the ability to rapidly tailor existing models or develop bespoke tools, and to deploy the company’s extensive breadth and depth of knowledge and experience in over 60 markets around the world.

Other Skills

• Strategic Planning
• Energy Pricing & Tariffs
• Power Sector Restructuring
• Private Power
• Renewable & Alternative Energy Projects
• Rural Energy
• Marketing Studies
• Training